Why combining PPC + SEO improves visibility inside Google’s AI Overview

By:Dhamodharan A

Introduction In the time of AI-driven search Combining PPC + SEO is not optional ,it is a necessity.  Google’s AI Overview makes paid and organic results all one fluid experience for users.  Businesses that use Combining PPC + SEO strategy will benefit higher visibility, stronger authority, and tangible engagement...

How micro-influencers beat celebrity marketing in engagement trust

By:arjun kapoor

Introduction In a digital world, brands increasingly face a choice: work with a traditional celebrity or a smaller,Specialized micro-influencer. The data is clear: when it comes to engagement, trust, and authentic brand connections, Micro-influencers beat celebrity marketing...

Why Digital Marketing ROI Fails & how to Fix in 2026

By:Dhamodharan A

i Introduction There are numerous small ventures across India that do not achieve great returns on their digital marketing ROI investments simply because they fail to adopt the correct marketing strategy in India. A majority of brands run expensive campaigns on ads and social media activities without result tracking or setting up of objectives...

Generate Qualified Leads Using Google Ads for Real Estate

By:arjun kapoor

Introduction Google Ads for real estate ‌lead  ‍​‍​‌‍​‍have a huge advantage in lead generation and the expansion of their property businesses. Your targeted ad campaigns market will be narrowed down to a specific location, demographic, and interest so you can reach out to a buyer that is serious and is actively looking for a property...

How​‍​‌‍​‍‌​‍​‌‍​‍‌ Real Estate Tech Powered a Better Buyer Experience

By:Dhamodharan A

Introduction By leveraging technology, Jeevan Tech has transformed an often complicated and inconvenient real estate experience into one that is easy and convenient for customers...

How​‍​‌‍​‍‌​‍​‌‍​‍‌ Social Media Video Marketing Builds Maximize Trust

By:Dhamodharan A

Introduction One of the most influential ways for Jeevan Tech to acquire the trust of their target group is through communication via social media video marketing. Using videos, Jeevan Tech can show a different face of the company which is real and true by presenting their products or services to the market...

The Power of Micro-Influencers in B2B Branding for 2026

By:Dhamodharan A

Introduction Do you recall when “influencer” referred to individuals who performed dances for the shampoo ads? Well, 2026 just said “not anymore!” Now, the  Micro-Influencers in B2B Branding are the secret weapon of smart brands. These individuals are not into filters. These professionals are about facts, are trusted, and have perfected the caption on LinkedIn...

Why​‍​‌‍​‍‌​‍​‌‍​‍‌ Backlink Quality Is Essential for SEO in 2025 When Building Domain Authority

By:Dhamodharan A

Introduction Backlink quality SEO is still very important in 2025. It is the logical consequence of the fact that search engines like Google want to provide websites that users can indeed trust among their results...

Website Lead Conversion 2026: How to Stop Losing Leads

By:Dhamodharan A

Introduction The​‍​‌‍​‍‌​‍​‌‍​‍‌ main website should essentially be a guide that leads the website visitors to quickly find their requirements and then take the next step, for a website lead conversion 2026...