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Category: Blog

How micro-influencers beat celebrity marketing in engagement trust

By:arjun kapoor

Introduction In a digital world, brands increasingly face a choice: work with a traditional celebrity or a smaller,Specialized micro-influencer. The data is clear: when it comes to engagement, trust, and authentic brand connections, Micro-influencers beat celebrity marketing...

What are the SEO 2025 Strategies with the Google AI SEO Updates ?

By:Dhamodharan A

Introduction The Google AI SEO update 2025 has fundamentally altered the digital marketing and search algorithm landscape like never before. With the addition of machine learning and Jeevan Tech’s AI based ranking systems like RankBrain and Search Generative Experience (SGE), we find that search results are now more conversational, visual and personalized...