Category: Digital Marketing

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Micro-Moment Marketing: Act on Customer Intent Fast

By:Dhamodharan A

Introduction Micro-Moment​‍​‌‍​‍‌​‍​‌‍​‍‌ Marketing revolves around targeting those people who have just demonstrated their customer intent. These are very small moments that make a big difference, and the users are in the mood to take the next step...

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How to Use Customer Lifetime Value to Plan Smarter Ad Budgets?

By:Dhamodharan A

Introduction In​‍​‌‍​‍‌​‍​‌‍​‍‌ the world of paid media, a move is considered a short-sighted one. Real profitability demands seeing customers not just as a one-off transaction, but as a continuous source of revenue. This shift in perspective is what makes Customer Lifetime Value so important...

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How Digital Due Diligence Helps CEOs Avoid Losing Money on Wrong Agencies

By:Thamilselvan S

Introduction Selecting a digital partner is one of the most costly choices made by the CEO. When businesses fail to use a standardized Digital Due Diligence process, they pay overscale retainer fees, settling for ambiguous deliverables, and dealing with consultants who promise to deliver but do not produce results...

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How a Unified Content Strategy Boosts SEO, Social, and Sales Together

By:Dhamodharan A

Introduction Developing a Unified Content Strategy is no longer optional,it’s a requirement for success in the digital landscape. When your SEO, social media, and sales materials are aligned, your brand will have a stronger impact and profits...

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Rebrand without losing customers: step-by-step plan for small businesses

By:Dhamodharan A

Introduction Rebranding can be fun, frightening, and totally game-changing – as long as you follow a plan. Small businesses all over the country often fantasize about creating a stronger identity, enhancing visibility, and achieving lasting growth...

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The Complete WhatsApp Marketing Funnel 2026: From Click to Conversion

By:Dhamodharan A

Introduction In the world of digital marketing, personalization and real-time interaction brought success to the world digital marketing. The WhatsApp Marketing Funnel 2026 is designed to reduce that gap between brands and customers by making the road  from click to conversion...

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Why Structured Data SEO Is the Key to Better AI Search Visibility

By:Dhamodharan A

Introduction In the evolving digital marketing, it is very necessary to understand what search engines think of your website. At Jeevan Tech Web Development Services we know that structured data SEO is the most effective way that companies can be visible in search results...

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Why combining PPC + SEO improves visibility inside Google’s AI Overview

By:Dhamodharan A

Introduction In the time of AI-driven search Combining PPC + SEO is not optional ,it is a necessity.  Google’s AI Overview makes paid and organic results all one fluid experience for users.  Businesses that use Combining PPC + SEO strategy will benefit higher visibility, stronger authority, and tangible engagement...

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Why Digital Marketing ROI Fails & how to Fix in 2026

By:Dhamodharan A

i Introduction There are numerous small ventures across India that do not achieve great returns on their digital marketing ROI investments simply because they fail to adopt the correct marketing strategy in India. A majority of brands run expensive campaigns on ads and social media activities without result tracking or setting up of objectives...

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