Category: Digital Advertising

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How to Use Customer Lifetime Value to Plan Smarter Ad Budgets?

By:Dhamodharan A

Introduction In​‍​‌‍​‍‌​‍​‌‍​‍‌ the world of paid media, a move is considered a short-sighted one. Real profitability demands seeing customers not just as a one-off transaction, but as a continuous source of revenue. This shift in perspective is what makes Customer Lifetime Value so important...

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Rebrand without losing customers: step-by-step plan for small businesses

By:Dhamodharan A

Introduction Rebranding can be fun, frightening, and totally game-changing – as long as you follow a plan. Small businesses all over the country often fantasize about creating a stronger identity, enhancing visibility, and achieving lasting growth...

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Why Businesses That Train Their Own AI Models Will Dominate Organic Visibility

By:Dhamodharan A

Introduction Companies in the lead for digital growth today are Businesses that train their own AI models...

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Choosing the Best Mobile App Development Company in Coimbatore-JeevanTech’s Guide

Choosing the Best Mobile App Development Company in Coimbatore : JeevanTech’s Guide

By:Thamilselvan S

Introduction Numerous companies say they can get the job done, but few possess the optimal blend of innovation, dependability, and expertise in their field. Among Coimbatore’s expanding digital economy, there is one name that stands out persistently: JeevanTech mobile solutions...

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How EdTech Startups Can Grow Using Targeted Digital Campaigns in 2025

How EdTech Startups Can Grow Using Targeted Digital Campaigns in 2025

By:Dhamodharan A

EdTech in India has moved beyond just online classes. In 2025, it will be a full-fledged industry serving learners across age groups, devices, and regions. From school readiness apps to upskilling platforms and test prep portals, the space is crowded and competitive...

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The New Age of Learning - How EdTech Brands Can Grow Using Digital Marketing

The New Age of Learning: How EdTech Brands Can Grow Using Digital Marketing

By:Dhamodharan A

Education is no longer confined to classrooms. In 2025, learning happens anywhere, anytime — often on a screen, with just a few taps. As students and professionals increasingly turn to digital platforms to upgrade their knowledge and skills, EdTech brands must meet them with experiences that are both engaging and educational...

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Top 7 Pay - Per - Click Trends Dominating Digital Advertising in 2025

Top 7 Pay-Per-Click Trends Dominating Digital Advertising in 2025

By:Dhamodharan A

In the fast-paced world of digital advertising, staying ahead isn’t just an advantage — it’s a necessity. As businesses fight for visibility, attention, and conversions, Pay-Per-Click (PPC) continues to evolve rapidly. What worked last year may no longer be enough to compete in 2025...

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