Category: Digital Marketing Strategy

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What are the SEO 2025 Strategies with the Google AI SEO Updates _

What are the SEO 2025 Strategies with the Google AI SEO Updates ? 

By:Dhamodharan A

Introduction The Google AI SEO update 2025 has fundamentally altered the digital marketing and search algorithm landscape like never before. With the addition of machine learning and  Jeevan Tech’s AI based ranking systems like RankBrain and Search Generative Experience (SGE), we find that search results are now more conversational, visual and personalized...

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Marketing Budget infographic showing how businesses waste 40% of their marketing budget and how automation improves efficiency and ROI

Why Most Businesses Waste 40% of Their Marketing Budget and How Automation Fixes It

By:Dhamodharan A

Introduction Most businesses waste up to 40% of their marketing budget due to inefficient targeting, manual processes and poor campaign tracking...

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Illustration of B2B and B2C Digital Marketing

B2B vs. B2C Digital Marketing: Key Strategy & Execution Differences Explained

By:Dhamodharan A

In the digital age, marketing is no longer a uniform strategy. Two distinct approaches dominate the landscape–  B2B and B2C Digital Marketing. However, both share a common goal of driving conversion and building brand value, yet they use different strategies...

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Why SEO, Social Media & PPC Work Better Together in 2025

Why SEO, Social Media & PPC Work Better Together in 2025

By:Dhamodharan A

In 2025, digital marketing is no longer a collection of isolated tactics. It’s a symphony of platforms, content, and performance channels working in unison. If you’re running SEO, social media, and PPC in separate silos — you’re likely wasting budget, missing opportunities, and weakening your results...

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