A social media strategist, also known as a social media specialist, is responsible for planning and scheduling original content for a company’s social media platforms, using the marketing calendar as a guide.
ELIGIBILITY CRITERIA:
- A bachelor’s degree in marketing or a related field.
- Familiarity with popular social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest.
- Prior experience using social media for professional purposes.
- Excellent communication skills, both written and verbal.
- Proficiency in graphic design and photo editing software.
ROLES AND RESPONSIBILITIES:
- Develop and implement comprehensive social media strategies to increase brand visibility and traffic across all platforms.
- Analyze key metrics and tweak strategy as needed.
- Collaborate with marketing, PR and sales teams to align company messages, promotions, and goals.
- Engage with customers and respond to queries in a timely manner.
- Monitor competitor activity and stay up-to-date with the latest social media best practices and technologies.
- Create engaging and shareable content appropriate for each social media platform to drive engagement.
- Work with the design team to ensure content is visually captivating.
- Conduct social media audits to ensure best practices are being used.
- Maintain digital dashboard of several different accounts.
- Coordinate with legal, business, and communications teams to ensure brand consistency.
SKILLS REQUIRED:
- Deep understanding of all major social media platforms (Instagram, Facebook, LinkedIn, X, YouTube, Pinterest, etc.).
- Social media management tools (Hootsuite, Buffer, Sprout Social, Meta Business Suite, etc.).
- Analytics and insights tools (Google Analytics, Meta Insights, LinkedIn Analytics).
- Content planning and scheduling, Paid social advertising and campaign optimization.
- SEO and hashtag strategy for better reach and engagement.
- Basic graphic design skills (Canva, Adobe Express).
- Familiarity with influencer marketing and brand collaborations.
- Data-driven mindset to measure campaign success.
- Ability to interpret metrics like engagement rate, CTR, reach, and conversions.
Apply for Above Job
We look forward to hearing from you! If you are interested in joining our team, please submit your resume and cover letter to [email protected] We look forward to hearing from you!.
Hiring Organization: Jeevan Tech Digital Innovations
Job Location: Coimbatore
Employment Type: Full-Time
