A Market Research Executive is responsible for gathering, analyzing, and interpreting data about markets, competitors, and consumer behavior to support business growth. It involves conducting surveys, and data analysis for product development and brand positioning.
ELIGIBILITY CRITERIA:
- Education: Bachelor’s degree in Marketing, Statistics, Business Administration, or related field (Master’s degree preferred).
- Experience: Proven experience in market research, data analysis, or business research roles.
- Proficiency in statistical tools (SPSS, SAS, R, or similar) and data visualization tools.
- Strong knowledge of MS Office (Excel, PowerPoint, Word).
- Familiarity with CRM programs, data collection techniques (surveys, polls, focus groups), and research databases.
ROLES AND RESPONSIBILITIES:
- Product Promotion and Brand Management.
- Market Research and Consumer Insights.
- Product Launches and Campaigns.
- Retail and Trade Marketing.
- Public Relations and Media Relations.
- Sponsorships and Partnerships.
- Marketing Analytics and Performance Tracking.
- Customer Relationship Management (CRM).
- Budget Management.
SKILLS REQUIRED:
- Proven Market Research Analysis experience
- Ability to interpret large amounts of data and to multi-task
- Strong communication and presentation skills
- Excellent knowledge of statistical packages (SPSS, SAS, or similar), databases, and MS Office
- Search engines, web analytics, and business research tools acumen
- Familiarity with CRM programs
- Adequate knowledge of data collection methods (polls, focus groups, surveys, etc)
- Working knowledge of data warehousing, modeling, and mining
- Strong analytical and critical thinking
- BS degree in Statistics, Marketing, or related field.
Apply for Above Job
We look forward to hearing from you! If you are interested in joining our team, please submit your resume and cover letter to [email protected] We look forward to hearing from you!.
Hiring Organization: Jeevan Tech Digital Innovations
Job Location: Coimbatore
Employment Type: Full-Time
