A Digital Marketing Trainee assists in executing online marketing strategies to promote products or services. They analyze web data, participate in content creation, and assist in planning digital campaigns. Their role is crucial in understanding market trends and customer engagement to effectively reach target audiences.
ELIGIBILITY CRITERIA:
- Bachelor’s degree in Engineering, Marketing, or post-graduation in Marketing.
- Robust understanding of digital marketing concepts, particularly SEM and PPC.
- Familiarity with Google Ads and Google Analytics is a significant advantage.
- Exceptional analytical skills and proficiency in Excel or other data analysis tools.
- Outstanding written and verbal communication skills.
- Meticulous attention to detail with strong organizational and time-management abilities.
- Ability to thrive independently and contribute seamlessly in a team within a high-paced environment.
- Eagerness to swiftly adapt and master new tools and technologies.
ROLES AND RESPONSIBILITIES:
- Actively contribute to creating, managing, and optimizing PPC campaigns on Google Ads, Bing Ads, and other search platforms.
- Conduct thorough keyword research and analysis to identify and capitalize on campaign opportunities.
- Vigilantly monitor and analyze campaign performance metrics such as CPC, CTR, conversion rates, and ROI.
- Play a pivotal role in developing and executing strategies to elevate campaign effectiveness and exceed business objectives.
- Collaborate extensively with the content team to craft compelling ad copy and landing pages that drive unparalleled conversions.
- Assist in astute budget management and bid adjustments to maximize campaign performance.
- Stay at the forefront of the latest SEM trends, best practices, and algorithm updates.
- Generate comprehensive reports on campaign performance, providing actionable insights and recommendations.
SKILLS REQUIRED:
- Prior experience or an internship in digital marketing is a distinctive advantage.
- Certification in Google Ads is a significant asset.
- Profound knowledge of SEO principles and their correlation to SEM.
- Experience in executing A/B testing and driving conversion rate optimization (CRO).
- Excellent communication skills, written and verbal.
- Understanding the American English accent would be an added advantage.
- Ability to work as a team player and multitask.
Apply for Above Job
We look forward to hearing from you! If you are interested in joining our team, please submit your resume and cover letter to [email protected] We look forward to hearing from you!.
Hiring Organization: Jeevan Tech Digital Innovations
Job Location: Coimbatore
Employment Type: Full-Time
